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 Museum Audience Development Research 

Reports on the innovative ways museums are attracting new audiences.

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 Reports, articles and tools
Services to People: Challenges and Rewards. How Museums Can Become More Visitor-Centered
Services to People: Challenges and Rewards. How Museums Can Become More Visitor-Centered
(April 2001)  With a visitor-centered approach, museums create positive experiences that draw new audiences and bring old ones back.
Engaging the Entire Community: A New Role for Permanent Collections
Engaging the Entire Community: A New Role for Permanent Collections
(February 1999)  How museums combined existing collections with innovative outreach enhance their access to new audiences.
Opening the Door to the Entire Community. How Museums are using Permanent Collections to Engage Audiences
Opening the Door to the Entire Community. How Museums are using Permanent Collections to Engage Audiences
(November 1998)  Museums share how research and planning helped them tailor programs to audiences and increase the quantity and quality of visitor interaction.
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