Arts organizations need to explore new ways to expand their audiences, including those that want to attract new participants including families and children. A recent conference hosted by The Wallace Foundation gathered nearly 200 arts providers and a range of experts from the arts and other fields to share ideas and practical guidance on how arts groups can be more successful at building participation as competition for leisure time increases. As you’ll read in this report, the gathering yielded rich insights about three ways that arts groups can widen their audiences: improving their marketing, using technology and undertaking audience research.