Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more informed decisions. It includes an overview of market research as well as a series of detailed workbooks that explain how to conduct a variety of research activities.