The Los Angeles Times

“Where should arts organizations go in search of better audiences? Down to the nightclub, bumpty bumpty bump (to quote the 1970s funk ditty by Tower of Power), or to the espresso-soaked haunts of poets, folkies and jazz fans,” reporter Mike Boehm writes in this Los Angeles Times article. “That’s one of the recommendations in Motivations Matter, a survey and analysis commissioned by The Wallace Foundation as part of an ongoing project to help arts presenters build audiences.”

Motivations Matter, released in November 2005, aims to help arts providers find new audiences for their work by shedding light on the motivations and expectations people have for attending various types of arts events — dance, theater, music, visual arts, crafts fairs and more. Boehm’s article highlights one of the report’s conclusions, which may help arts providers adjust their strategies to bring their work to more people.

Link:
http://www.latimes.com/business/custom/admark/la-ca-artsnotes20.3nov20,1,2931003.story?ctrack=1&cset=true