Audience Surveys

Survey data showing that people are motivated to attend arts and cultural events for a variety of reasons – educational, artistic and social.

All Research and Resources

Research into Action: Pathways to New Opportunities ›
September 2009
A Philadelphia initiative uses data to help it reach a goal of doubling residents’ participation in the arts.
The Diversity of Cultural Participation: Findings
from a National Survey ›
November 2005
(November 2005) A national survey delves into what drives people to attend different types of arts events and what this means for increasing arts involvement.
Motivations Matter: Findings and Practical Implications of a National Survey of Cultural Participation ›
November 2005
(November 2005) A path-breaking national survey examines the motivations of audiences at different kinds of arts events and the implications for audience-building.
Reggae to Rachmaninoff: How and Why People Participate in Arts and Culture ›
November 2002
(November 2002) A broader view of what constitutes arts participation yields a new perspective and strategies for building audiences.