A New Framework for Building Participation in the Arts

Published :
March 2001, 112 pages
Author(s) :
Kevin F. McCarthy and Kimberly Jinnett
Publishing Organization :
Topics :
This landmark RAND Corporation study offers arts organizations a way to avoid hit-and-miss efforts at audience building that waste scarce resources. It suggests that building arts participation refers to one or more of three activities: “broadening” audiences (increasing their size); “deepening” them (enriching the experience of current participants); or “diversifying” them (bringing new groups into the fold).