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Major findings about getting more people more deeply engaged in the arts.
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Research and Resources
Wallace Studies in Building Arts Audiences ›
November 2011
Can an arts group cultivate bigger, different, more engaged audiences? A museum, opera company, theater and chorus undertake efforts to find out.
Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy ›
September 2008
(September 2008)
This RAND study offers an alternative view of how to expand arts audiences: expand demand for the arts through better arts education.
Gifts of the Muse - Reframing the Debate About the Benefits of the Arts ›
February 2005
(February 2005)
A landmark study argues that the arts offer important intrinsic benefits to people and that recognition of this should help drive public arts policy.
A New Framework for Building Participation in the Arts ›
March 2001
(March 2001)
RAND’s landmark study explores why people become involved in the arts and how arts organizations can influence their participation.