Engaging Audiences

Published :
August 2009, 21 pages
Publishing Organization :
The Wallace Foundation
Topics :
Building arts audiences is important even in tough economic times. That was the message at a conference of 50 arts organizations that received Wallace Excellence Awards to make arts a bigger part of people’s lives. Conference speakers described efforts to build participation by means including conducting market research, “re-branding” and drawing lessons from professional sports.
Engaging Audiences
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