Wallace Studies in Building Arts Audiences

Published :
November 2011
Author(s) :
Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
Publishing Organization :
Topics :
Getting more people to experience more art more deeply is the work of 54 Wallace Excellence Award winners. This series explores the audience-building efforts of four arts groups.
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
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Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults