Strategies for Expanding Audiences

Diversifying audiences, increasing their size and promoting deeper engagement in the arts.

All Research and Resources

Building Arts Organizations That Build Audiences ›
March 2012
It’s one thing to introduce new audience development practices, another to sustain the ones that work. This Wallace conference report looks at how it can be done.
Wallace Studies in Building Arts Audiences ›
November 2011
Can an arts group cultivate bigger, different, more engaged audiences? A museum, opera company, theater and chorus undertake efforts to find out.
Engaging Audiences ›
August 2009
(August 2009) Can arts organizations build audiences in tough times? A Wallace Foundation conference showed how some groups are persevering.
Increasing Arts Demand Through Better Arts Learning ›
June 2009
A Wallace research summary explores how some cities are working to boost city arts education in ways that could lift demand for the arts overall.
Arts for All: Connecting to New Audiences ›
August 2008
(August 2008) A Wallace conference report looks at how arts organizations use marketing, research and new technologies to expand their audiences.
Motivations Matter: Findings and Practical Implications of a National Survey of Cultural Participation ›
November 2005
(November 2005) A path-breaking national survey examines the motivations of audiences at different kinds of arts events and the implications for audience-building.
The Reality Underneath the Buzz of Partnerships ›
March 2005
(March 2005) An Urban Institute expert looks at how cultural organizations can benefit from partnerships while avoiding their potential pitfalls.
Partnerships Between Large and Small Cultural Organizations: A Strategy for Building Arts Participation ›
August 2004
(August 2004) The Urban Institute looks at what can happen when large and small arts organizations manage to work together on building arts participation.
Arts and Non-arts Partnerships: Opportunities, Challenges, and Strategies ›
August 2004
(August 2004) The Urban Institute looks at two-way benefits that can result when arts- and non-arts organizations make the right collaborative match.
Redefining the Asia Society ›
(March 2004) Through outreach and innovative programs, the Asia Society in New York City has successfully attracted a young, culturally aware Asian and Asian-American audience.

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