Building Audiences for the Arts

The arts generate a range of benefits for people and society, from bringing individuals pleasure and captivation to helping communities build stronger social bonds. Audience building is not an easy matter for arts organizations, however. Diversifying the current audience mix; converting people who are inclined to attend, but don’t, into attendees; getting current audience members to attend more often: These are difficult but important challenges that many arts institutions face—and want to tackle.