What you need to achieve
To reach your goals, what do you need to get done? Writing these steps down will help you determine the tactics to use.
Here are some examples:
Promote awareness among parents of the benefits of signing up their children for our program.
Create excitement about the program among children in our target groups.
Educate principals about the program's benefits and eligibility criteria.
Note that each of these statements starts with an action verb.
Develop a schedule and measure progress
Every successful recruitment effort has two common elements:
A timetable laying out specific activities and when they will take place; and
Metrics for determining success and identifying any potential problems along the way.