This discussion guide is designed to help administrators, board members and arts practitioners working in organizations of varying budget sizes and disciplines apply Seattle Symphony’s lessons in audience building to their own context.

Created with the League of American Orchestras, the guide is divided into several categories of questions created to prompt discussion and reflection. It can be used in conjunction with the original story, Can the City's Boom Mean New Audiences for the Seattle Symphony? The story follows the symphony’s early efforts through market research to bring in and cultivate the new residents of downtown Seattle. It is part of a larger series documenting the preliminary insights of performing arts organizations participating in Wallace’s Building Audiences for Sustainability (BAS) initiative.

The Seattle Symphony discussion guide can serve as a teaching aid for group discussions or for individual study.