Global Arts Live Tests New Format, New Name to Draw New Audiences, A Discussion Guide

This discussion guide is designed to help arts administrators, board members, and arts practitioners working within varying disciplines and with a range of budget sizes to better understand and apply lessons from Global Arts Lives’ experience to their own.

Created with the Association of Performing Arts Professionals, the guide is divided into several categories of questions created to prompt discussion and reflection. It can be used in conjunction with the original story, Global Arts Live Tests New Format, New Name to Draw New Audiences. The story focuses on how Global Arts Live works to attract a younger audience, one that better reflects Boston’s demographic, while also addressing a branding issue.

It is part of a larger series documenting the preliminary insights of performing arts organizations participating in Wallace’s Building Audiences for Sustainability (BAS) initiative.

The Global Arts Live discussion guide can serve as a teaching aid for group discussions or for individual study.

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Global Arts Live Tests New Format, New Name to Draw New Audiences, A Discussion Guide
This color pdf version can be printed as a pamphlet using Adobe Acrobat booklet mode in the print section.

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The Building Audiences for Sustainability (BAS) Stories Project	https://www.wallacefoundation.org/knowledge-center/Pages/The-Building-Audiences-for-Sustainability-Stories-Project.aspx	The Building Audiences for Sustainability (BAS) Stories Project	Companion videos and written pieces chronicle the early work of performing arts organizations seeking to attract and retain new audiences	54092405-3ed7-43af-891b-ab77fa4f2517	Article	<img alt="" src="/knowledge-center/PublishingImages/BAS-series-b.jpg" style="BORDER:0px solid;" />
Ballet Austin: Expanding Audiences for Unfamiliar Works, A Discussion Guide	https://www.wallacefoundation.org/knowledge-center/Pages/Ballet-Austin-Building-Audiences-for-Unfamiliar-Works--Discussion-Guide.aspx	Ballet Austin: Expanding Audiences for Unfamiliar Works, A Discussion Guide	Your source for research and ideas to expand high quality learning and enrichment opportunities. Supporting: School Leadership, After School, Summer and Extended Learning Time, Arts Education and Building Audiences for the Arts.	54092405-3ed7-43af-891b-ab77fa4f2517	Guide	<img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Ballet-Austin-Study-Guide-b1.jpg" style="BORDER:0px solid;" /> <img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Ballet-Austin-Study-Guide-a1.jpg" style="BORDER:0px solid;" />
Can the City's Boom Mean New Audiences for the Seattle Symphony, A Discussion Guide	https://www.wallacefoundation.org/knowledge-center/Pages/Can-the-Citys-Boom-Mean-New-Audiences-for-The-Seattle-Symphony-Discussion-Guide.aspx	Can the City's Boom Mean New Audiences for the Seattle Symphony, A Discussion Guide	This discussion guide is designed to help administrators, board members and arts practitioners working in organizations of varying budget sizes and disciplines apply Seattle Symphony’s lessons in audience building to their own context.	54092405-3ed7-43af-891b-ab77fa4f2517	Guide	<img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Seattle-Symphony-Study-Guide-b.jpg" style="BORDER:0px solid;" /> <img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Seattle-Symphony-Study-Guide-a.jpg" style="BORDER:0px solid;" />
Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time, A Discussion Guide	https://www.wallacefoundation.org/knowledge-center/Pages/Denver-Center-Theatre-Company-is-Cracking-the-Millennial-Code-discussion-guide.aspx	Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time, A Discussion Guide	A tool for arts administrators and practitioners seeking to learn about Denver Center's experiences in audience building and adapt them to their own context	54092405-3ed7-43af-891b-ab77fa4f2517	Guide	<img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Denver-Theater-Study-Guide-b.jpg" style="BORDER:0px solid;" /> <img alt="" src="/knowledge-center/PublishingImages/BAS-Stories-Denver-Theater-Study-Guide-a.jpg" style="BORDER:0px solid;" />

Global Arts Live Tests New Format, New Name to Draw New Audiences, A Discussion Guide

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