Be consistent and assertive
Use as many different ways of reaching parents as possible. In our focus groups, parents expressed no preference for mailings, flyers, phone calls, emails or text messages.
And remember, one communication will not do the trick. Some parents conscientiously review every piece of paper their child brings home from school. Others get overwhelmed by the sheer volume of materials and may overlook your registration form. Or the “backpack express” could get derailed: Students often forget about the papers at the bottom of their backpack, never getting them to their parents.
At a minimum, try to reach every parent at least three times using at least two different approaches.