Whatever approach you take, there are five types of information you’ll want to get. Create a discussion guide that covers each:
What do parents think of your summer learning program—positive and negative? What do other parents say about your program?
What do they want your program to offer their children? What would the perfect summer learning experience look like for their child?
What do their children think of your program?
What are the key details that parents need to know to make a decision about signing their child up for your program? These may include program hours, who will teach and supervise students, transportation, site selection, meals, etc.
What are the barriers that could get in the way of parents registering their child? These could include not only logistics—hours, transportation, etc.—but also your program’s reputation or “brand.”