To attract students who can benefit from a voluntary summer learning program, you need a plan. Sending a flyer home or advertising once in the local newspaper isn't enough to reach busy parents. Several factors make an intentional recruitment effort necessary:
Many parents and students are not used to thinking of summer as a time of learning.
Voluntary summer learning programs compete with many other programs and activities for the attention of parents.
Voluntary programs require that parents and students choose to attend.
School districts must overcome the negative perceptions of traditional summer school that many parents have.