Building audiences is a top concern for arts organizations, yet there has been little hard evidence about what works. This series—based on the efforts of 54 arts organizations that received Wallace Excellence Awards from 2006 to 2012—seeks to help fill that gap.
The Road to Results distills nine evidence-based practices from the work.
Taking Out the Guesswork shows how to use market research in audience-building.
- A set of individual case studies offers in-depth looks at the efforts of nine of the participating arts organizations.