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Summer Learning Recruitment Guide

March 13, 2018
​​​​​​​​​​​Research shows that students with high attendance in quality summer learning programs gain an advantage in math and reading. But getting kids to sign up for voluntary summer learning programs isn't easy. In this guide, you'll learn from five school districts how to launch a summer learning recruitment effort.​

All Resources for the Recruitment Guide

Sample Copy for Recruitment Flyer, Postcard and Website
When creating your recruitment flyer, postcard and website, make sure motivating language and key details are front and center.
Text Messages to Promote Registration
Here are three succinct text messages to use during the registration process.
Sample Robocall Scripts
Don’t underestimate the value of a good robocall. Parents are used to getting information from schools this way.
Sample Copy for Confirmation Letter
After a parent registers his or her child, a letter confirming the student has a spot in the program needs to go out.
Talking Points for Conversations with Parents and Students
Principals, teachers and guidance counselors are trusted messengers. These talking points and FAQ can help them speak to parents and students about summer.
Sample Copy for Flyer for Events for Parents and Students
Key messaging should be front and center in event invitations. This sample copy for a flyer is a good place to start.
Sample Copy for Invitation to Students to In-School Events
This simple invitation delivers an important message for students: Your summer program is a mix of fun and learning.
Talking Points for Phone Calls to Parents
A phone call home is a powerful way to communicate. These talking points make it easy.
Sample Copy for Postcard to Students
This short postcard delivers a motivating message directly to students.
Emails to Promote Registration
Use these emails to notify parents when registration begins, remind them when it’s in full swing, and alert them when it’s winding down.
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